The UEFA Cup will be called 'UEFA European League' from the 2009-2010 season, as decided by the UEFA Executive Committee meeting in the French city of Bordeaux, and will incorporate significant developments aimed at " rejuvenate "the competition.
The new name is just one of the significant changes for the future of the tournament, among which also sports a new format, the complete centralization of broadcasting rights from the group stage and sponsorship from the playoffs, a new logo, an official sponsor and a supplier of footballs.
UEFA said in a statement that the change of name, image and identity of the competition is the "logical conclusion" to change the format of the UEFA Cup and create a "true group stage" with a double knockout round.
The UEFA European League seeks restored as "an important club competition," and will expand the number of participants, since it will have "teams of emerging countries or less known to be a challenge for the 'old' established order of European clubs."
The goal of UEFA is to "rejuvenate the competition, in the light of a new footballing landscape" Continental changed "significantly to the success of the Champions League."
The president of UEFA, Michel Platini, said that the developments "will enhance this historic competition, as they incorporate more fans, players and clubs to the excitement of European football." "I am convinced that the new format will give the European League UEFA a prosperous new momentum," said
The members of the executive committee of UEFA, during their meeting. (AFP)
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